FINAL: BUSINESS MISSION STATEMENT

'An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be? These simple-sounding questions are among the most difficult the company will ever have to answer. Successful companies continuously raise these questions and answer them carefully and completely.' (book page 39)

One way to do this is with a mission statement, "A statement of the organization’s purpose—what it wants to accomplish in the larger environment." (book page G 10).

The mission statement for Phileas Fogg's Seaweed snacks is: To provide delicious, quality snacks to our customers at a reasonable price while conducting all business with integrity, whether it be within the company, with suppliers, or anyone else.

[NOTE: For purposes of these blogs, all references to 'book' refer to Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing]