FINAL: PROMOTION

'Promotion means activities that communicate the merits of the product and persuade target customers to buy it.' (book page 54)

This is the ad I made, to be run in magazines like ESPN magazine and others: 

     Phileas Fogg Seaweed snack will be introduced in bars and advertised to get people to try it. Promotions will be done with the bars during sporting events and during football season to get more people to try the product. Promotions will be coordinated with other flavors of Phileas Fogg snack products so consumers can follow the adventures of Phileas Fogg as he goes around the world trying delicious snack products. This would generate interest in the whole product line and increase brand equity.
    It will be sold and promoted in liquor stores and convenience stores. Cross promotions will be done with them and attempts will be made to get national chains to carry the product, like 7-11.
    Social media like facebook and twitter will be used to target adults who are looking for something new to go with their beer or by itself as a snack. Such ads will reach a younger crowd, aged 21-35, than might otherwise be reachable by traditional media like newspapers, television and magazines.