(book page 311)
'Marketing channel design is designing effective marketing channels by analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating them.
(book page 322)'
The Phileas Fogg Seaweed Snacks product will be introduced at bars and sold in liquor stores and convenience stores. Attempts will be made to get national chains, like 7-11 to carry it.
Later it could be sold in supermarkets. Initially the product will be sold directly to stores though later some distributor would possibly be used if the goals of the distributor align with the goals of Phileas Fogg. Use of a distributor might be necessary to get the product stocked in certain stores and the costs and benefits of such a deal must be considered. Selling to distributors would result in less control but more stores versus selling direct to stores would result in greater profit and greater control.
Later it could be sold in supermarkets. Initially the product will be sold directly to stores though later some distributor would possibly be used if the goals of the distributor align with the goals of Phileas Fogg. Use of a distributor might be necessary to get the product stocked in certain stores and the costs and benefits of such a deal must be considered. Selling to distributors would result in less control but more stores versus selling direct to stores would result in greater profit and greater control.
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