FINAL: PRODUCT

A product is 'anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.' (book page 209)

'Product planners need to think about products and services on three levels. Each level adds more customer value. 

1. The most basic level is the core customer value, which addresses the question What is the buyer really buying? When designing products, marketers must first define the core, problem-solving benefits or services that consumers seek. 
2. At the second level, product planners must turn the core benefit into an actual product. They need to develop product and service features, design, a quality level, a brand name, and packaging. 
3. Finally, product planners must build an augmented product around the core benefit and actual product by offering additional consumer services and benefits. '

(book page 211)

'The product concept holds that consumers will favor products that offer the most in quality, performance, and innovative features. Under this concept, marketing strategy focuses on making continuous product improvements.' (book page 10)

A 'product review that shows sales, prices, and gross margins of the major products in the product line.' (book page 56)

'Convenience product: A consumer product that customers usually buy frequently, immediately, and with a minimum of comparison and buying effort.' (book page 211)

     My product is Phileas Fogg's Seaweed Snack. It is a seaweed flavored rice cracker from Japan. It looks like seaweed covering a rice cracker. It is a convenience product meant to be eaten with beer or any time people want a delicious, convenient snack. 
     It will satisfy a customer's needs for a convenient, tasty, healthy snack to eat between meals or during sporting events or other occasions when beer is served.
     The product will initially only be available in 2 ounce bags though larger size bags and possibly other flavors will be introduced in the future as need arises. Here is one prototype design for the front of a bag of the product, showing images of Phileas Fogg and his valet Passepartout. The product itself is visible through the clear part on the bottom of the bag: